Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.
Tech Crunch
After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash…..
Social games are increasingly popular and Electronic Arts needed to buy one of the top players: Zynga, Playfish, or Playdom. The issue is that all three make their money from trading in-game virtual currency for advertising offers. Many of these offers are outright scams, which may explain why Playfish got less in upfront cash than the $350 million to $500 million range it was looking for, and the last $100 million is in the form of an earnout. Playfish perhaps also is not as exposed to these scammy offers as its competitors.
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November 10th, 2009 at 9:18 am
hey susan, i am sorry
i am really stopped participating in link building campaigns.
zamaan.
January 6th, 2010 at 3:20 am
playfish’s new facebook poker game is pretty impressive graphic wise, you can buy yatchs and hotels to play poker against your friends in, lets hope the game delivers on other aspects